Xena Workwear Founder and CEO Ana Kraft Talks About Building a Global Brand Beyond Shrink It and Pink It (wegginar® 2/8/23)
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“Be safe and sound, be you, be a badass.” – Ana Kraft
Ana’s enterprise engineers stylish safety sneakers and useful clothing for ladies in STEM and the Trades. This new classification of workwear will help qualified gals be secure and come to feel assured in any work setting.
Transitioning amongst the office, to the producing ground or building web-site has hardly ever been so effortless.
Ana retains a diploma in Worldwide Task Engineering from Reutlingen University in Germany and at present resides in Detroit, Michigan. The will cause that push her include sustainable advancement, schooling and maximizing possibilities for gals.
Ana will include:
- Creating a global model
- Fundraising
- Scaling
- Performing with a distributor
- Delivery
- Packaging
- Collecting payments
- Ecommerce
- Troubles/successes
- + extra …
I am going to [Laurel Delaney] see you there!