Wicker Goddess founder Sarah Small brings dream to life with GoDaddy

Wicker Goddess founder Sarah Small brings dream to life with GoDaddy
Summoning the Wicker Goddess

This posting was initially revealed on February, 17, 2020 and current on April 6, 2022.

It made use of to be that when somebody didn’t like their work, they had 1 alternative — find a new just one. But significantly, they are realizing that their future manager could be correct in the mirror. They’re having a deep breath, embracing their passions and striking out on their have.

These types of was the situation for Tempe, Arizona resident Sarah Tiny.

“I lately left the company planet mainly because I wasn’t placing myself very first,” she remembers. “I always realized I required to be an entrepreneur — I just essential to tap into my power and stage boldly into it without having hesitation.”

Having the very first step

As a collector of wicker household furniture, Sarah and her spouse, Joey, experienced ordered a wide variety of parts for their marriage ceremony and restored them. Immediately after the marriage Sarah started offering the pieces on her Instagram.

This was her tentative very first stage to setting up a organization, but she wasn’t guaranteed how to transfer ahead.


Producing Wicker Goddess a actuality

Sarah imbues an effervescent, optimistic, can-do vibe in everything she does.

When GoDaddy Manual Jillian frequented Sarah’s Instagram account, she was quickly taken with her energy and wicker treasures. Looking at Sarah’s prospective, Jillian invited her to a San Francisco party for entrepreneurs, who invested time speaking with Sarah and sharing their diverse ordeals.

“We were just in these kinds of good business with people that were working towards some thing bigger and greater for them selves.”

Jazzed, she took the plunge to make her dream a reality and officially named her nascent business enterprise Wicker Goddess, a nickname that her husband begun contacting her when they would go thrifting for furnishings.

Wicker Goddess Sarah Small Waving Fabric Over Baskets
Sarah’s enjoy of thrifting for classic wicker products attained her the nickname “Wicker Goddess” — the title she chose to make her new venture official.

Producing a cell-to start with web site

Creating a site was the initially step to bringing Wicker Goddess into the entire world.

Sarah fashioned a cell-initially web site that superbly showcases her restored wicker products.


She pretty much threw in the towel waiting around for her first on-line sale — and she under no circumstances forgets it. “Every time I get an buy I screenshot it and notify Joey and do a dance,” she laughs. “I do not know if that exhilaration will ever go absent.”

Wicker Goddess Website on Laptop
Sarah’s cell-very first Wicker Goddess site looks excellent and is straightforward to use on any gadget.

Along with her curated selection of wicker furniture, customers can also store for hand-lettered greeting playing cards.

Wicker Goddess Handmade Greeting Cards
In addition to restoring and marketing wicker items, Sarah also creates and sells hand-lettered greeting playing cards on the Wicker Goddess web site.

Wicker Goddess

“We needed to offer a little something which is obtainable to everyone and delivers heat into their day,” Sarah claims. “I’ve often built greetings cards for friends and loved ones, so I considered, ‘I should really just try out and provide them!’”

Sharing Wicker Goddess with the entire world

To preserve up the momentum, Sarah applied marketing and advertising resources provided with her Internet sites + Internet marketing On the internet Store to access new shoppers and have interaction in meaningful techniques with current kinds.

Initially, she optimized her site for Search engine optimisation so she’d rank higher in Google research benefits.

Then, she deepened her social media presence, employing Instagram Stories to share the working day-to-working day triumphs and challenges of entrepreneurial everyday living.

Eventually, she released an e-mail marketing campaign to converse with shoppers in a personal, participating way.

After getting results on line, Sarah introduced her organization to the serious planet and opened a brick-and-mortar shop in Phoenix. Housed in a setting up with other nearby, smaller stores, consumers will come across a assortment of artwork, vintage furnishings, clothes, home goods and much more.

Sarah can operate both equally sides of her business enterprise seamlessly with the addition of GoDaddy Good Terminal, enabling her to tap into the electrical power of the omnichannel practical experience, although even now providing a personalized knowledge for her prospects.

“I sense like the all round expertise has been unbelievable. It was a incredibly seamless changeover around to it. But my really favored factor is just that every little thing exists within just a single location now.”

Her Smart Terminal even has a Wicker Goddess emblem on it, offering her a experienced, polished look.

Remaining optimistic, concentrated and sane

Though this growth thrilled Sarah, she was at times overwhelmed.

“I am my own workforce, so I require to keep optimistic for myself,” she suggests, on a day using some considerably-needed time to herself. “I’ve started out time-blocking my day. Two several hours are for thrifting, then two hours are for packing up orders, on and on with breaks designed in. It will help me be at my most current and stay concentrated.”

Wicker Goddess

The dashboard on Web sites + Promoting helps her keep all her ecommerce ducks in a row so Sarah can swiftly deal with all the factors of her site — including maintenance, orders and analytics.

This offers her time back again for thrifting, creating new playing cards, and interacting with buyers and stores.

Furthermore, her Insight rating lays out important metrics for site efficiency, social engagement and Website positioning, alongside with ideas for enhancement.

The GoDaddy Intelligent Terminal dashboard has authorized her to hold monitor of what is selling in the retailer, even when she is not current. Possessing the solution to watch online and in-person sales in a single spot saves her time — the No. 1 marketing issue for a occupied entrepreneur like Sarah.

“…I’m using my GoDaddy Wise Terminal dashboard to see my in-particular person product sales every single single working day. Especially given that we have hired our 1st employee,” Sarah states. “I’m not often in the store, but I continue to get to look at-in. See what’s providing, see what buyers are loving, and keeping truly relevant with the store.”

The versatility of the Wise Terminal allows her to give a personalized browsing encounter to her consumers — she can assist them anywhere they are in the retailer and test stock in true-time, then ring them up then and there. She does not have to break the searching encounter by examining in the again or heading to a sign-up for checkout.

“I also adore that I have a receipt option, which I have hardly ever experienced in the previous as an choice. I can in fact print a physical receipt because some persons do check with for that,” Sarah suggests.

Toasting the growth of Wicker Goddess

When Wicker Goddess’ a person-yr anniversary strike, Sarah and Joey celebrated with spouse and children and mates, sharing a toast with eyeglasses they thrifted for their wedding.

Reflecting on the decision she made in early 2019, Sarah’s discovered that the ups-and-downs of entrepreneurial daily life are regular — and manageable.

“When you are building a small business, you are also setting up up by yourself, and as your enterprise alterations and defines alone, so does your comprehension of who you are in just it.”

Image by:GoDaddy — Sarah Modest, Wicker Goddess