What is CRM Segmentation? Guide for SMBs

What is CRM Segmentation? Guide for SMBs

Now, let’s look at a few customer segmentation examples.

After reviewing this list, you should have a pretty good idea of how your company will segment customers!


You can create a segment based on gender.

It’s crucial to note that specific segments look highly upon companies that target beyond the outdated “male or female” gender structure.

Ensuring people who are non-binary, pangender, or gender fluid feel welcome by your company can help you stand out.


Age is another way to offer a personalized experience.

Some messages will resonate with people in their 50s differently than those in their 20s.

Consider your products and services and who they’re tailored to.


Identifying customer occupations can help you understand what type of shopping habits they have.

For instance, a lawyer may be willing to spend more on certain items than someone who is a stay-at-home mom.

Marital Status

Marital status is another way to segment customers.

Couples tend to have different wants and needs than single people.

For example, couples may be in the market for larger items like furniture or appliances, whereas single people may need a few things from the store.

Household Income

Customer segmentation based on household income is helpful when choosing price points.

For example, if your company sells high-end watches, the last group of people you want to target are those living paycheck to paycheck.


Geographic segmentation also matters for certain products and services.

For example, if you are a company specializing in winter gear, there may be better options than targeting customers in tropical climates.

Preferred Language

Considering preferred language when discussing customer segmentation may seem silly, but I’ve seen businesses run ads incorrectly!

How effective can a marketing campaign be if your target audience doesn’t understand it?

Ensure you understand what languages your segments speak and understand.


Transportation preferences can also affect customer segmentation.

So, if your company offers car services, targeting people who don’t have a license won’t be helpful!


Where someone works can also determine the type of customer segmentation you create.

For example, a business specializing in office supplies should focus on professionals, not college students.

Life Cycle Stage

Consider what cycle of life each potential customer is at when creating segments.

People with kids may have less money to spend on luxury or non-essential items than single people.

Website Activity

You can use website activity to determine what type of customer segmentation applies.

Analyze the pages people visit on your site, as well as how long they stay and where they go after.

Last Customer Engagement

What was the last interaction you had with a customer? Was it a sale? Or was it an abandoned cart?

Group potential and current customers based on how you last engaged with them to ensure the best next step!

E-commerce Activity

If you have an e-commerce business, consider what customers are looking for.

Are they more likely to purchase a single item or several?

Knowing this information can help you create segments based on shopping habits.


Consider what each segment values and finds most important.

Understanding values helps create effective marketing tactics.


This one is obvious.

Target and group people who share similar interests, whether broad or niche!


Personality segmentation is a great way to reach the right people.

Try using personality tests and surveys to understand what each segment likes or dislikes.

Device Type

Group people with similar devices so they can read and view your marketing campaigns clearly.

Apple and Android devices often display images differently.

Browser Type

It’s also important to consider what browser your customer segments are using.

Certain customers may be unable to view your ads if they use an older browser!

Original Source

You can segment customers based on where they heard about your company.

Was it through a referral? Or from an advertisement?

Customer Satisfaction Scores

Segmenting customers based on customer satisfaction scores ensures you put more emphasis on people who rated your products or services lower.

As a result, you can win these customers over.

Number of Purchases

You can also segment customers based on how often they purchase from your company.

For instance, you can offer loyal customers special discounts or rewards!

Average Purchase Value

Segmenting based on average purchase value ensures you target higher-priced items to the people willing to spend more.

Product Attributes

Product attributes ensure you target customer must-haves and meet their demands.

Service Needs

If your company provides services, you should segment customers based on their needs.

For instance, a customer looking for a one-time service will require different messaging than someone who needs regular maintenance!

Delivery Method

Lastly, use CRM segmentation to group customers into preferred delivery methods.

Do they like in-person shopping or next-day delivery?