What is a Marketing Funnel & How to Use One

At this point, you’re well-versed in the top, middle, and bottom stages of the funnel. 

But what strategies can you implement to ensure these stages work as you’ve envisioned? 

That’s why I’m here! Below, I’ve listed various strategies for every marketing funnel stage!

Awareness 

There are several strategies your business can take to make the most of the awareness stage!

Content Marketing

Creating and sharing valuable free content to attract and convert prospects into customers and customers into repeat buyers. 

This tactic establishes your brand as an industry expert and provides a helpful resource for consumers, subtly promoting your services.

Also, content marketing might entice a potential buyer to view your company’s website or social media pages to learn more about your products, mission, etc. 

SEO (Search Engine Optimization)

Implementing SEO strategies can help your website rank higher in search results, increasing visibility. 

SEO includes things like:

• Optimizing website content
• Using relevant keywords
• Ensuring your website is mobile-friendly

SEO can be challenging for small businesses because several aspects impact this metric. 

Fortunately, numerous companies offer SEO assistance, whether you want to do it yourself or hire a third party!

Regardless of your chosen strategy, SEO is a vital consideration for every business with an online presence. 

Social Media Marketing

Leverage social media platforms to reach a wider audience (it’s a no-brainer!).

Regular posts, engaging with followers, and utilizing sponsored ads can increase brand recognition significantly! 

PR (Public Relations) Campaigns

A well-structured PR campaign can raise brand awareness and create a positive image of your company. 

PR could include things like:

• Press releases
• Organizing events
• Partnering with influencers

PPC (Pay-Per-Click) Advertising

PPC campaigns can drive traffic to your website, expanding your reach. 

My professional tip: use targeted ads on platforms like Google Analytics to draw in potential customers who are already searching for products or services similar to yours.

Consideration

What can you do during the consideration point in the middle of the funnel? 

Here’s my advice!

Email Marketing

Email marketing is a powerful tool during the consideration point. 

You can nurture relationships with potential customers by sending personalized and targeted emails. 

Email marketing content could include things like:

• Educational content
• Testimonials
• Case studies
• Demonstrations that showcase the benefits of your product or service

Live Demonstrations or Webinars

Hosting live demonstrations or webinars allows potential customers to see your product or service in action. 

On top of that, it provides a platform for you to answer any questions and address any concerns target customers might have, reducing any purchase barriers!

Interactive Content

Interactive content such as quizzes, calculators, or assessments can engage potential buyers and provide them with personalized results or recommendations! 

Interactive content captures their interest and gives you valuable insights into their needs and preferences!

Conversion

Here are a couple of actions you and your team can take during the conversion funnel stage!

Free Trials

Who doesn’t love a free trial?? There’s zero financial risk on the customer’s end, and you can show off your product!

Offering free trials enables potential buyers to experience your brand’s usefulness and benefits firsthand. 

Also, this is an excellent method to eliminate any remaining purchase obstacles and convince consumers to convert!

Discounts and Special Offers

Discounts or special offers on your product or service can motivate consumers to buy something. 

On top of that, this strategy can boost customer loyalty and increase sales volume by encouraging larger purchases.

Loyalty

How can you turn your target audience into the most loyal customers on the planet? 

Try these two techniques! 

Referral Programs

Implementing a referral program not only encourages current customers to spread the word about your brand but also rewards them for their loyalty. 

This strategy can enhance customer satisfaction while attracting new leads and increasing your customer base.

Customer Surveys & Feedback

Asking for customer feedback through surveys lets you gain insights into your customer’s experience and satisfaction levels. 

Also, understanding their needs and preferences can help you to enhance your services, which, in turn, nurtures customer loyalty.