The SMB Guide to Personal Branding 2024

The SMB Guide to Personal Branding 2024

Building a personal brand takes time and effort, but the following steps can help you get started:

Step 1: Define Your Brand and Develop a Goal

To define your brand, start with introspection.

Ask yourself:

  • Who am I?
  • What do I stand for?
  • What do I want to be known for?
  • What is my vision?
  • What are my values?
  • What are my goals?
  • What are my strengths?

From there, start to outline who YOU are and what you want to be known for.

Step 2: Establish Your Online Presence

Having an online presence is crucial for personal branding.

This includes:

  • Creating up-to-date social profiles
  • A personal website
  • A well-written blog

Get started by updating your current social profiles.

Make sure your social media profiles:

  • Feature a consistent visual brand, including the same background image, headshot, bio, etc.
  • Highlight your achievements and projects
  • Speak to your audience (who you want to help).

From there, you can build a streamlined website and drive traffic via your social posts.

Step 3: Produce Valuable Content

Creating valuable content is a cornerstone of personal branding.

Share your insights, stories, experiences, and client success stories.

Focus on delivering quality content that offers solutions and value to your followers.

  • Write blog posts or articles relevant to your niche.
  • Share insights on social media
  • Participate in podcast interviews (or start your own).
  • Create videos or webinars to educate and engage.

Content is a powerful tool to showcase your expertise and build a loyal audience.

Pro Tip: You can never give away too much value. Don’t hold back.

Step 4: Engage With Your Community

Building a brand is not just about broadcasting; it’s about interaction.

Here are a few ways you can interact with the community you’re building:

  • Respond to every comment on your social posts
  • Engage with other posts on all social platforms
  • Attend live networking events and engage with your peers
  • Offer help and support where you can
  • Join or create online groups that align with your brand

By engaging with your community, you can build meaningful relationships and establish yourself as an expert in your field.

Step 5: Continuously Learn and Adapt

The digital landscape and industries are constantly evolving.

Stay relevant by:

  • Keeping up-to-date with trends in your industry.
  • Adopting new tools and platforms where appropriate.
  • Upgrading your skills with courses or certifications.
  • Asking for feedback and making the necessary adjustments.
  • Following this field guide (woohoo)!

A commitment to learning and adaptation shows your audience that you’re a forward-thinking leader in your field.

Example: I learned recently that “cheat sheets” on LinkedIn perform better. Guess what? I’m now posting cheat sheets and monitoring the data.


Management Tips

Keep your ear to the ground.