Recap – Marketing Plan 2024


When you’re creating your marketing plan for 2024 here are a few things to keep in mind.

#1. Reflect on 2023.

What went well (and I’ll keep doing)?

What didn’t go well (and should I stop doing)?

#2. Decide who does what.

What will I do myself?

I recommend sticking to your genius zone and do the things that are most rewarding, energising and high-value.

What can I accelerate with AI?

Think about where ChatGPT can help with things like generating ideas, analysing data, and writing first drafts or frameworks.

What can I delegate to a VA?

Wherever you have a repetitive or low-value (but important) task, consider recording yourself doing it once, and then asking a VA to do it in the future. This is handy for distributing content to various platforms, keeping track of conversations, and setting up things like workshops regos, or landing pages.

#3. What brings in the clients and revenue?

Never lose sight of the activity that you know brings in clients. If it works, keep doing it (even if you are bored with it).

Experimenting with new ideas is fine, but not at the expense of what is proven.

#4. Cadence

Work our your yearly, quarterly, monthly, weekly and daily activities.

#5. Get the big items on the calendar first.

Birthdays, holidays, work travel, family milestones.

#6. Map it all into a flexible content calendar.

Do the thinking and plan once, so you can focus on working the plan!

If you’d like the recording of today’s workshop and all the resources (inc. workbook, planners, year calendar, Trello board etc), please leave a comment “RECORDING” or DM me

To get the recording, type RECORDING in the comments or DM me.

Word to the wise…

Creating the plan is actually quite easy (and fun).

You’re likely to hit some turbulence in implementation.

The 4 sticking points.

  • Knowing the right next thing (→ a coach will help you here)
  • Creating the marketing assets (→ the right ChatGPT prompt stack will help here)
  • Deciding on tech (→ proven tech will help here)
  • Delegating the grunt work (→ a VA will help here)

If you’d like to have a quick conversation about working together in 2024, please email me with “CHAT”.



PS. When you’re ready, here are 6 ways we help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book. Web Marketing That Works — an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY with the 50+ Script Library. It’s for connecting with new people and nurturing them into high-value clients.

6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book a 20 min slot to talk on Zoom.

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