No surprises – Bluewire Media
Table of Contents
I am the same and gravitate to this TEACH quadrant too.
Just remember, if we only publish “teach” content, people might think we know what we’re talking about but we are leaving a lot on the table…
- we don’t give them a chance to get to know us
- we deprive them of a chance to like us!
- and we inadvertantly position ourselves in the “free education” category which isn’t exactly great for revenue — especially when there are literally millions of other free education options on YouTube and Google.
For a well-rounded content plan, we need more than just “TEACH”
- We need “SHARE” content so people can build a personal connection with us (and like us).
- We need “SHOW” content so people know our stuff works and gets results.
- We need “OFFERS” so people can take the next step with us.
Cheers,
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PS. When you’re ready, here are 6 ways we help consultants & advisors grow:
1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.
2. Read a free chapter from our book. Web Marketing That Works — an Amazon #1 best seller.
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6. Let’s brainstorm how to fill your marketing funnel. DM the word “INTERESTED” via Messenger or book a 20 min slot to talk on Zoom.
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Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.
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