Frase Review (2023) – Small Business Bonfire

Frase Review (2023) – Small Business Bonfire

The AI writing industry has grown exponentially in the last decade, making writing content faster and easier than you ever thought! But how do you know if it’s right for you?

Picking the wrong AI writing tools can cost your business time and money, so that’s where we come in!

I’ve spent the last decade consulting for some of the biggest companies for AI-generated content and have seen the good and bad of the industry.

Below we will show you what Frase brings to the table as a possible AI tool for your website and whether it’s what you need.

If you find that Frase isn’t the right choice for you, not to worry, we have some great alternative options for you, along with showing you what to look for!

What is Frase?

Frase Review-homepage

Frase is an AI-powered writing tool that helps small businesses create content quickly and easily.

It offers a wide range of features, including natural language processing (NLP), which analyzes your website’s content to offer relevant suggestions for improvements.

Frase also automatically optimizes the content for SEO, helping improve its ranking in search engine results pages. Plus, it has built-in analytics that let you track your content performance and tweak it as needed for better results.

In short, Frase helps small businesses create high-quality content faster and easier than ever before – perfect for those who value their time and money!

But is Frase the right choice for you? To answer that question, let’s take a closer look at the features it offers and what kind of businesses it can help.

Who Can Use Frase?

Frase has become one of the most popular AI tools on the market, serving over 30,000 marketing, SEO, and content teams.

All that is great, but how do you know whether Frase is perfect for you?

Through our staging site at, we put Frase through multiple tests to see if Frase answers its claim as an AI writer that can optimize content, help as a keyword research tool and help with content briefs.

Here are some examples of who can benefit from using Frase:

  • SEOs: The TYB team and I have worked with many SEO-specific sites that use Frase to create content that will give better results than their competition.
  • Content Marketers: We’ve asked content marketers over the years, “What do you need from your SEO tools?” The answer is exactly what Frase gives them, which is increasing their ROI through content that reliably attracts and converts organic traffic.
  • Marketing Agencies: Over the years, we’ve found when Frase AI writer has worked with marketing agencies, they’ve helped them reduce research time while producing high-quality SEO content, helping to hit their client’s goals!

Frase Pros and Cons

Now that you have a better understanding of what Frase is and who it can help, let’s take a look at some of the pros and cons it offers.

We know that any AI writing tools will have strengths and weaknesses to them. So when it comes to a content optimization tool, what are Frase’s pros and cons?

To find out, we put our Frase review through our staging site to test every corner of the content creation process, along with the other SEO tools available for your small business website.

Frase Pros

  • SEO-optimized content based on search results
  • A great tool for researching and structuring content
  • The article optimization is top-tier to make it easy to read

Frase Cons

  • As with most AI tools, it still needs a human to edit
  • It can struggle with specific facts at times, so they’ll need to be doublechecked
  • Pricing can be a little expensive compared to almost any other AI writer
  • The content optimization is lacking with introduction and summaries

Frase Pricing Review: Is Frase Worth it?

One of the main points of emphasis during our Frase review was determining whether Frase was worth the price.

During the staging site, we not only reviewed their pricing plans but also whether the features were worth the money.

Frase comes with a 5-day trial for $1, with the ability to cancel whenever you want. They have three different pricing plans that jump up in price quite aggressively, so it’s best to know what each offers before upgrading your plan.

In addition to the trio of plans available, you have the option for additional add-ons if your current plan doesn’t solve all your needs. As you can see below, the add-ons give you some helpful features and are a cheaper option than scaling up to a more expensive plan.

Solo Plan: This is the cheapest plan Frase offers at $14.99/month. It’s perfect for projects that only need one article per week.

This plan comes with one user seat, the ability to write and optimize four articles per month, and can generate 4,000 words per month.

Basic Plan: This is the next step-up plan at $44.99/month. It’s used for organizations with a specific content plan and SEO goals.

You also get one user seat with this plan, plus up to 30 articles written and optimized a month, and can generate 4,000 words per month.

Team Plan: This is the most expensive plan at $114.99/month. This plan works best for teams that need plenty of collaboration and flexibility.

What comes with this plan is three user seats, the ability to write and optimize unlimited articles, and you can generate 4,000 words per month.

Frase review- Pricing add-ons

How Does Frase Work?

Now that you know who can use Frase, what it offers, and its pros/cons, how does it actually work?

The power of Frase lies in its AI-driven content creation tool. This feature uses machine learning to quickly analyze your topic and generate a relevant outline for you to flesh out into an article.

It also uses Natural Language Processing (NLP) to identify the best words to use in your content. This helps Frase make sure that your article is SEO-friendly and optimized for search engine results.

Finally, it utilizes its AI editor to quickly review your content and detect any typos or awkward phrasing that could hurt your SEO score. All of these features work together to make sure that you have the best content possible, at lightning speeds!

How to Use Frase

So, now that you have a good idea of what Frase is and how it works, let’s get into how to actually use this tool! While plenty of AI writing tools can be intimidating for new users, we found Frase made it fairly simple.

First things first: You’ll need to create an account with Frase. Once your account is set up, you’ll be taken through a quick onboard tutorial. From there, you’ll have three easy steps to start your content optimization.

Step 1: Start a New Document

To start, you’ll need to enter the topic of your article. Frase will be able to quickly analyze it and generate an outline for you to follow.

Step 2: Create a Content Brief

Once you have your outline, you can then create a content brief to go along with it. This is where you’ll add any SEO keywords and specific details about the document that could help Frase optimize it further (Note: This can be crucial to Frase utilizing correct content optimization).

Step 3: Have Frase Write for You

Once your content brief is ready, you can let Frase help do the writing for you! All you’ll need to do is sit back and wait for it to generate an optimized article based on your outline.

After that, all that’s left is to edit the document in any way you see fit. You can make changes yourself or have Frase’s AI editor check for any typos or awkward phrasing.

Let’s be clear on what to do after this step. You will need to edit and check Frase for correct details and phrasing. An AI writing tool is only as good as the user implementing it.

No AI tool is smarter than a human, so you need to use it as an assistant to your work!

Frase review- Get started tutorial page

Frase Content Examples

If Frase has piqued your interest as of now, you’re probably curious as to what content writing actually looks like.

So, let’s take a look at some content examples created with the help of Frase.

This example article on “SEO Content Optimization” was written and optimized with Frase:

“Search engine optimization (SEO) is an essential part of any digital marketing strategy. SEO helps increase organic visibility, drive more traffic to your website, and ultimately, generate more leads and sales.

Content optimization plays a key role in SEO success. By optimizing your content for search engine algorithms, you can improve your rankings and get more eyes on your products or services.”

Or how about this snippet about the Google search console:

Google Search Console is a powerful tool that can help you optimize your website and improve organic search results. It enables you to measure how your website is performing in the search engine, track keywords and other metrics, submit sitemaps, detect indexing problems, and much more.

With this data at hand, you can make better decisions on how to improve your SEO and get better search engine rankings.

See? Frase can help you create optimized content in a fraction of the time it would take to do it manually! As long as you know how to use Frase as an optimization tool and not a whole substitute for an actual writer.

This leads us to the next section of our Frase review.

Does Frase Content Need to be Edited?

Yes, all content written by Frase needs to be edited.

Just because Frase can generate optimized content doesn’t mean it’s perfect. You’ll still need to manually go over the document and make sure all of the details are correct. You’ll also want to detect any typos or awkward phrasing that could hurt your SEO-optimized content.

All of these features work together to make sure that you have the best content possible. So, make sure you take the extra step and edit your content before publishing it!

Can Google Detect Frase Content?

The short answer is yes. Google and other search engines can detect Frase answers, but they won’t punish you for using it. In fact, if you use Frase for content optimization correctly, then your website could actually benefit from the extra boost in SEO.

So, don’t be afraid of using Frase to create content. Just remember to edit it afterward and make sure that everything is accurate and up-to-date.

That way, your website can have the best chance of ranking higher in search engine results!

Is Frase Good for SEO?

Yes! Frase is great for SEO content optimization, as long as you use it correctly. The AI tool can help you create content that’s optimized for search engine algorithms and can help your website rank higher in search engine results.

Plus, Frase’s AI editor can detect and fix any typos or awkward phrasing that could hurt your SEO ranking. That way, you don’t have to worry about making mistakes when it comes to creating optimized content.

Types of Content Templates in Frase

So through our Frase review so far, this sounds like a great AI-generated content tool for your website, but can it adapt its writing to the style of your site?

Blog Content

Frase has a wide range of blog templates that you can use to create better Frase SEO.

These templates cover topics such as the following:

  • Lifestyle
  • Travel
  • Health
  • Fitness
  • Business

Plus, each template contains rich snippets and keywords that are designed to improve your website’s SEO ranking.

It even offers a content analysis tool that can tell you how optimized your blog post is before publishing.

Landing Page Content

Creating optimized landing page content is another great use for Frase. This AI-powered tool can generate keyword-rich, SEO-friendly copy that will help you get more visitors to your website.

Plus, Frase offers pre-made templates that are designed to make the process easier. So if you’re looking for a way to create catchy, optimized landing page content quickly and easily, then Frase is the tool for you.

Short Stories

If you’re looking for a way to create SEO-optimized short stories, then Frase can help. It has a library of templates that cover topics such as romance, horror, and fantasy!

Our staging site testing showed us that Frase has the ability to write a rather wide range of genres, which is a non-negotiable when it comes to short stories.


Yes, you heard that right. Frase can help you write an entire novel! It has a library of templates that cover genres like suspense, mystery, and even romance.

Plus, the AI editor can help you detect any grammar mistakes or confusing phrasing that could hurt the readability of your book. You will need to work step by step with Frase through the entire process, but its capabilities can definitely assist your new book.

School Papers

Last but not least, Frase can help you write school papers. It has a wide range of templates that cover topics such as science, philosophy, and history. Remember that the more current events, like after 2021, may be missing some key information.

Plus, it has a content analysis tool that can tell you how well-optimized your paper is before submitting it.

So if you’re looking for an AI-powered tool to help you with school papers and other writing tasks, then Frase is the perfect solution.

What Makes Frase Better Than Its Competition?

In order to find out how Frase stacks up against its competition for our Frase review, we went back to our staging site on to compare one AI-powered content platform against another.

Frase is one of the most advanced AI-powered content-generating tools out there. It has a library of templates and an AI editor that can detect content gaps and keyword search volume, plus it offers a content analysis tool to help you optimize your writing for SEO.

Plus, Frase is easy to use and integrates with other services, such as Slack and WordPress. The versatility of the tool makes it stand out from its competitors, as does its powerful AI editor.

So if you’re looking for an AI-powered tool to help you create optimized content quickly and easily, then Frase is one of the best solutions.

Frase Reviews: What are People Saying?

If you’re looking for another way to decide whether Frase is the right content optimization tool for you, comparing one Frase review to another can help give you an outside opinion.

So we’ve collected reviews from personal accounts to professional partnerships.

Kevin Indig, Director of SEO at Shopify:

Frase feels like a next-gen content tool that’s not just exciting for SEOs, but writers as well. In my mind, that’s more important to create successful content.”

Personal user Frase review:

Overall we would say that Frase is a powerful tool. The Frase support team is very responsive and goes above and beyond.

Frase Customer Support Review

When it comes to customer support, Frase has more angles covered than most AI SEO tools in the industry.

Submit Ticket: If you have a question that doesn’t need an urgent answer, this option is available.

FAQ: Check out this section for Frase answers that may have already been covered.

Video Tutorials: This is exceptionally helpful for more visual learners if you need research tools aimed at AI-generated content briefs.

Frase Alternatives

While Frase may be a great option for plenty of small business websites, you may be looking for something a little different.

If you’re looking for an alternative to Frase, there are a few other content creation tools on the market. Here are some of our top picks.


If you’re looking for an AI-powered content creation tool that’s more simple and more user-friendly than Frase, then Jasper is a great alternative.

Its easy-to-use interface makes it the perfect choice for small businesses that don’t have the time or resources to create comprehensive web content.

Plus Jasper can be a cheaper alternative to Frase and it offers an impressive set of features, such as its automated content optimization and AI-driven keyword research.


Frase review- Writesonic alternative

If you need a content creation platform with powerful text analysis tools and the ability to search for related topics, then Writesonic is one of the best options out there.

It also has features like automated spell check and synonym replacements that make it easier to write more natural-sounding copy.

Final Thoughts on Frase

For our final thoughts on Frase, we’ll talk about whether it’s a great match for your website. While Frase does have an impressive reach for different types of writing styles, which is helpful for your personal blog, small business website, or more academic style, it still has limitations like any other AI writer.

Frase pricing can be an issue compared to other SEO tools because of its high escalation from one plan to another. If you need scalability for your web pages in the near future, Frase will cost you more than most.

However, when it comes to AI tools, Frase SEO can keep your organic traffic up and will also help your ranking content improve!