The economics behind the pumpkin spice trend : NPR
Now that it truly is fall, it really is challenging to steer clear of pumpkin spice every thing. Why is this seasonal internet marketing technique so ubiquitous?
A MARTINEZ, HOST:
We’re now nicely into drop, a.k.a. pumpkin spice season.
BRUCE CLARK: There is pumpkin spice beer. There’s pumpkin spice Oreos. There is certainly pumpkin spice cream cheese, pumpkin spice spam, pumpkin ramen noodles.
MARTINEZ: We identified as an pro to response our tricky-hitting issues about pumpkin and spice.
CLARK: My identify is Bruce Clark. I am an associate professor of advertising at Northeastern College.
STEVE INSKEEP, HOST:
Professor Clark suggests this flavor craze has lasted pretty much 20 years, ever because the great pumpkin spice latte fad of 2003. Clark has theories about its staying electricity.
CLARK: It truly is got a extremely strong affiliation. Individuals go pumpkin selecting. Folks place out their pumpkins for Halloween, and it is kind of a wonderful, nostalgic issue.
INSKEEP: And the aroma triggers people memories.
CLARK: You odor that pumpkin spice, and you practically odor fall. It can be like smelling food from home. It can be like smelling the perfume of someone that you enjoy. It evokes all these thoughts and sensations that basically hunting at something will not do.
MARTINEZ: Clark has long gone from a scholar of pumpkin spice to a enthusiast.
CLARK: Permit oneself to have an inexpensive luxurious. Do one thing good for by yourself. If it can be not pumpkin spice latte, do something nice for on your own in an additional way. It truly is Alright to have an inexpensive luxurious once in a while, specifically with the improve of the year.
INSKEEP: When I believe very affordable luxurious, I do believe pumpkin spice spam. But here is my query. When do farmers ultimately increase a pumpkin spice…
MARTINEZ: Oh, Lord.
INSKEEP: …Pumpkin? Occur on, a pumpkin spice pumpkin would be terrific. It truly is just by now spiced.
MARTINEZ: You obtained to squash that, Steve.
INSKEEP: There – oh, he’s listed here all week. He is listed here all week.
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