Mastering SEO in the Age of AI

Mastering SEO in the Age of AI

The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, “Get Yourself Optimized” and “Marketing Speak.” With a wealth of experience in the field, In this episode Stephan and I uncover the evolving landscape of SEO in the age of AI, sharing invaluable insights and strategies for success.

Key Takeaways

Embark on a transformative journey with Stephan Spencer as he discusses the intersection of SEO and artificial intelligence. Learn how to leverage AI to optimize your website for search engines and stay ahead of the competition. Discover the importance of adapting traditional SEO tactics to accommodate the advancements in AI technology, from content creation to technical optimization.

Unlock the secrets to mastering SEO in the age of AI, and position your business for sustainable growth and success in the digital realm. Whether you’re a seasoned SEO professional or a business owner looking to enhance your online presence, Stephan’s expertise will guide you towards achieving your goals in the ever-evolving world of search engine optimization in 2024.


Questions I ask Stephan Spencer:

[00:58] What are the highlights of the new edition of The Art of SEO?

[04:45] What are some of the core tactics that are still proving effective in 2024?

[07:57] How would generative search impact SEO tactics?

[13:37] What do we need to prepare for and come to expect from voice search?

[15:08] What new updates have come to light concerning local search?

[17:41] What are your favourite AI tools for optimizing content?

[22:10] Where can people connect with you and grab the latest edition of your book?



More About Stephan Spencer:


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stephan spencer, WorkBetterNow